Measured, not asserted.
Research into how local business websites actually perform — run by us, with the method stated and the caveats included. Every number here came from a measurement we did, and where we could not measure something we say so instead of estimating it.
Every number here is one we ran.
There is a lot of website research published by agencies, and most of it is a percentage with nothing behind it. It is worth less than nothing, because a number nobody can check is not evidence — it is decoration.
So the rule here is simple. Every figure comes from a measurement we actually ran, the method is described, and the caveats are in the post rather than omitted. Where something cannot be established by the method used, we say that instead of estimating it.
That matters commercially, not just ethically. We sell an audit. If we would invent a number for our own marketing, you would have no reason to trust the ones in your report.
Want this run against your site?
The free audit is the same rigour applied to one site rather than a sample — twelve checks, run by a person, reported in plain English.