Rebuilt without losing what already works.
A redesign should not cost you the rankings, URLs and content you have spent years accumulating — and done carelessly, that is exactly what it does. We rebuild on a modern foundation and carry the valuable parts across deliberately.
Six signs a site is due.
- 01
It is slow on a phone, fine on your laptop
Almost every owner tests their own site on office wifi on a desktop. Your customers are on a phone on mobile data, where a heavy page takes several times longer. The gap between those two experiences is where the losses hide.
- 02
You cannot update it without calling someone
If changing a phone number or adding a service means emailing a developer and waiting, the site slowly drifts out of date. Eventually it is actively wrong, and wrong is worse than plain.
- 03
It was built for a business you no longer run
Services changed, the area you cover changed, the kind of customer you want changed. The site still describes the business you had when it was built.
- 04
It gets traffic but no enquiries
This is the expensive one. Visitors are arriving and leaving without calling, which means the problem is the page rather than the marketing. Usually the contact path is buried or the page never says clearly what you do and where.
- 05
Something quietly broke and nobody noticed
An expired certificate, a contact form posting into nowhere, a page blocked from search. These fail silently. We have seen forms that had not delivered a single enquiry in months.
- 06
It is not obviously trustworthy
No real photos, no reviews, no address or service area, stock imagery of people who do not work there. For a local trade, looking legitimate is most of the job.
Most redesigns lose something.
The failure mode of a redesign is not an ugly site. It is a beautiful site that ranks for nothing, because every URL changed and nobody set up redirects.
It is easy to miss, too. The new site looks better, everyone is pleased with it, and the traffic decline over the following two months gets blamed on the season. By the time anyone connects it to the launch, the links that used to point at working pages have been pointing at dead ones for weeks.
Everything below is treated as an asset to be moved, not debris to be cleared.
- 01
Your URLs, or proper redirects for them
The single most common way a redesign destroys a business is by changing every address without redirects. Rankings and inbound links evaporate overnight. Every old URL either survives or gets a permanent redirect to its replacement.
- 02
The pages that already rank
Before anything is redesigned we look at what is currently earning traffic. Those pages get rebuilt carefully rather than replaced with something shorter and prettier.
- 03
Content that took you years to write
Service descriptions, FAQs, project write-ups. It gets restructured and tightened, not thrown away because the new template has less room.
- 04
Reviews, profiles and anything pointing at you
Google Business Profile, directory listings and citations all reference your site. They get checked and updated so nothing ends up pointing at a page that no longer exists.
How a rescue runs.
Audit what exists
Twelve checks against the current site, plus what is ranking and what is quietly broken.
Concept
A rebuilt homepage you can see and react to before any commitment is made.
Rebuild
New site on a modern foundation, with URLs preserved or redirected and content carried across.
Cut over and watch
We ship it, keep the redirects mapped, and watch search behaviour afterwards rather than walking away.
What owners usually ask.
Will a redesign hurt my Google rankings?
It can, and that is the main risk of any rebuild. It happens when URLs change without redirects, when pages that were ranking get deleted or thinned, or when the new site is slower than the old one. All three are avoidable, and avoiding them is a deliberate part of the work rather than something we hope goes well.
Can you keep my current design and just make it faster?
Sometimes, and if that is genuinely the right answer we will say so. If a site is well structured and just carrying too much weight, targeted performance work is cheaper and less disruptive than a rebuild. The audit will tell us which situation you are in.
My site is on Wix, Squarespace or WordPress. Does that matter?
Only in terms of what can be carried across and how the cutover runs. We have no interest in telling you your platform is the problem when it is not — plenty of slow sites are slow because of what was put on them, not what they were built with.
What happens to my email if you move the site?
Nothing, if it is handled properly. Website hosting and email are separate DNS records, and a careless migration is the classic way to take down someone's inbox along with their site. We map the existing records before changing anything.
Do I have to rebuild everything at once?
No. If most of the site is fine and one section is doing the damage, that is worth knowing before you pay for a full rebuild.
Find out what is worth keeping.
The audit tells you which pages are earning their place, what is quietly broken, and whether you need a rebuild or just a repair.