BeOutDay Houston
An annual alumni weekend that had to sell out, take money and stay upright.
- Sector
- Events
- Year
- 2026
- Live at
- beoutdayhouston.com
Built for FAMTOWN, who present the event.
What the site had to do.
BeOutDay Houston is the annual FAMU alumni weekend in Houston — three days of music, community and culture over Juneteenth weekend, presented by FAMTOWN.
An event site has a shape most business sites do not. It has a hard deadline, a traffic curve that spikes rather than trickles, and several different audiences arriving at once — attendees wanting to come, vendors wanting a table, sponsors wanting to be seen, and donors wanting to give to the scholarship fund.
Each of those is a different action, and the usual failure is a single page that serves the first one well and buries the rest.
What we made.
- 01
Four paths, not one funnel
Attendee, vendor, sponsor and donor each get their own route through the site, so nobody has to scroll past three things that do not apply to them to reach the one that does.
- 02
Donations to the scholarship fund
Giving is part of what the weekend is for, so it is treated as a first-class action rather than a link in a footer.
- 03
Built for the spike
Event traffic arrives in bursts around announcements and the days before the weekend. The site is statically rendered so those bursts hit cached pages rather than a database.
- 04
Transactional email wired in
Form submissions reach a real inbox reliably, which sounds obvious and is the single most common thing broken on event sites.
The deadline is the constraint
Most website projects can slip a week. An event site cannot — the weekend happens whether the site is ready or not, and every day it is late is a day of ticket sales and vendor signups that do not happen. That changes what you build: fewer moving parts, static where possible, and nothing clever that could fail unattended on the day traffic peaks.
Other projects.
Want one that works this hard?
Send your address and we will run the twelve-check audit against it, then come back with findings and a concept of the homepage rebuilt.