CoverKeep
A product site for an app whose value takes one sentence to explain.
- Sector
- SaaS / product
- Year
- 2026
- Live at
- coverkeep.app
KP4's own product — we build, ship and run it.
What the site had to do.
CoverKeep is an iOS app that tracks warranties: it drafts claim emails, surfaces recall alerts and reminds you before cover expires. It is live and free on the App Store.
The site's job is narrower than a business website's. Nobody is comparing vendors or requesting a quote. There is exactly one action — install the app — and the only question is whether a stranger understands the problem the app solves before they lose interest.
That makes it a clarity exercise rather than a persuasion one. The headline has to land the idea in a single line, and everything after it exists to remove doubt rather than build desire.
What we made.
- 01
One sentence doing the heavy lifting
"Never lose a warranty. Never miss a claim." A stranger should know whether this is for them before scrolling. If the headline needs a second paragraph to make sense, the headline is wrong.
- 02
Features framed as outcomes
Not "AI-powered claim generation" but the thing it saves you — the email you were dreading writing, already drafted.
- 03
A single call to action
One destination, repeated. Product sites lose people by offering a newsletter, a blog and a demo alongside the install.
- 04
Content that earns its own traffic
Supporting guides and a recall feed, so the site is findable for the problems the app solves rather than only for its own name.
We are our own client here
This is KP4's product, not a commission, and that is worth stating plainly. It means the site has been through what we actually recommend to clients — shipped, measured, and revised against real behaviour rather than handed over at launch and never looked at again.
Other projects.
Want one that works this hard?
Send your address and we will run the twelve-check audit against it, then come back with findings and a concept of the homepage rebuilt.